For this project I used a combination of Adobe Illustrator, Indesign, and Dimension. The formats for this project were a brochure (with a template provided), and an image background for 3d renders. My audience was middle aged mom who were more into body renewal and healing. The message of my branding was "affordable mind and body renewal and healing in a beautiful setting." I achieved the purpose of the message through my use of colors in my logo that resembled the setting of the business (the canyons) while also adding more peaceful, soothing colors with that resemblance. As for the type on the brochure, I wanted to stick with relaxed feeling, while also not making it look too fancy, to give it that affordable look. I also made sure the font was easy to read and fit nicely with the images.