Transit Ad Campain: Jimmy Johns
The bench ad is meant to resemble certain Jimmy John's packaging advertising, which would normally utilize the split color that you see here.The two bus posters both utilized the iconic color scheme used in Jimmy John's branding. The first one was made to resemble the wrapping a customer would normally see around their sub, with the white background and black text. The second one uses the different text in the middle to give it a more "sandwiched" look between the top and bottom text.
Jimmy John's is an American sandwich chain headquartered in Champaign, Illinois. Everything about Jimmy John's – from the menu, to the marketing, to the franchise management – is about keeping it simple.