Pinnacle Eyewear Advertising
These were made as advertisements for a fictional eyewear company, this company and the advertisements being based on a song and its' lyrics. The lyrics were used as headlines with some slight alterations to make them fit more for the ads. The advertisement formats are a billboard, bus stop poster, mural, and an instagram post. The formats utilized a bold and striking typeface, backed up by the black and white color schemes. The artwork was all meant to resemble sunglasses, and to highlight the headlines even more. I also utilized glow on most of these pieces to give the art a more brightened look.
For this project I used adobe indesign, illustrator, and photoshop.